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Digital Marketing Research of Car Dealers in Irvine

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13 car dealers website digital marketing analysis.

SCOPE

Website performance

Standard website performance stats (Google Page Speed, Google Mobile Page, Page Size, Page Text Size, Server Respond Time).

Elements of Search Engine Optimization: index pages, linking


Pages indexation in Google, Yahoo, Bing. Page analysis. Link analysis, anchored text, images etc.


Website traffic and traffic distribution by source

Digital marketing channel distribution. 

 where visitors are coming from: Direct, Referral, Search (organic and paid), Email, Display Ads.

Qualitative and quantitative parameters of traffic. 

What to look on Analytics. What competition metrics shows? What is the averages?

Conclusion and Recommendation 

Interesting inside on competitors digital marketing. Tools and techniques that you can implement in your dealership.

  • Digital marketing tool and techniques are changing so rapidly. Learn from your experience and your competitor. Optimize your digital marketing, take and implement working strategies of others. We can do a lot, but let’s start from something that is already working for others.


    Oleksandr Zhylenkov

    ZOV Digital Marketing Consultant

Digital Marketing Research of Car Dealers in Irvine

Main propose to showcase potential of digital marketing research and offer digital marketing consultant for car dealerships to optimized digital marketing efforts. 


Data was collected from free or paid sources. No access to any of the website or marketing tools that used by this car dealers. Don’t have any connection with dealership personal.


Data was collected in June 2017; the traffic is an average for May and June (depend of different marketing activities that the dealers have performed).

Adress:

5405 Altone Parkway, Irvine, CA 92604